Highest paid athlete: Ronaldo’s YouTube gains 15.4M subscribers in 24hrs

Cristiano Ronaldo, the global football icon’s launch of his YouTube channel has set a new benchmark, with 15.4 million subscribers and counting within just 24 hours—as at the time of this publication. 

Ronaldo, who announced the channel on Wednesday afternoon, saw an initial surge of 10 million subscribers in under 12 hours.

This is even more striking when compared to the pace of other popular YouTubers; for instance, it took YouTube sensation MrBeast 132 days to reach a similar milestone.  

The channel, which already hosts 19 videos, offers a glimpse into Ronaldo’s life beyond the football pitch. The content prominently features his family, including his partner, Georgina Rodriguez, and his son, Cristiano Ronaldo Jr. The most popular video to date, titled “Discover EVERYTHING about us. Who will win?”, showcases this personal aspect, which seems to resonate deeply with his audience.  

Ronaldo’s YouTube channel broke records from the outset, gaining one million followers within 90 minutes of its launch—a world record for the fastest accumulation of subscribers in such a short time. By Thursday, the subscriber count had risen to an impressive 16.7 million, a clear indication of Ronaldo’s broad appeal across diverse demographics.  

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